Marathon Automatic Voltage Regulators

Serving customers electrical needs since 1913

An automatic voltage regulator (AVR) maintains generator output terminal voltage at a set value under varying loads and operating temperatures. It controls output by sensing the voltage at a power-generating coil and comparing it to a stable reference.

Since 1913, Marathon Electric has been dedicated to providing customers with quality products, such as AVRs. The company, located in Wausau, Wisconsin, offers powerful performance, reliable power generation and easy installation. Marathon Electric is a member of the Regal Beloit family of companies. Regal Beloit Corporation is a leading manufacturer of electrical and mechanical motion control and power generation products, serving markets throughout the world. Regal Beloit is headquartered in Beloit, Wisconsin, and has manufacturing, sales, and service facilities throughout North America and in Mexico, Europe and Asia.

General Power and Marathon AVRs

General Power stocks more than 1,000 alternator parts, generator parts, automatic voltage regulators and generator controls. We are ready to ship Marathon AVRs the same day to any country in the world. General Power has:

  • A+ rating by the Better Business Bureau
  • 40+ years combined industry experience operating both in North America and South America
  • 100+ countries served around the world in every continent
  • 100% of our sales specialists and engineers have Electrical Generating Systems Association certification
  • 2000+ orders fulfilled each year
  • 6000+ products shipped in the last 12 months
  • $15 million+ yearly sales, and growing!

General Power invests over $3 million in our available inventory. That include diesel generators, transfer switches, AVRs, alternators, fuel tanks and parts. You can make General Power your single-source solution for all your power generation needs. General Power provides reseller and special quantity discounts. We encourage distributors to contact us for more information.

Contact one of our representatives today for same-day quotes on automatic voltage regulators and for more power generation equipment. Our team strives to provide you a quote within that same day.

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